Positive Signs as Melbourne Boat Show Momentum Builds

With the Melbourne Boat Show now just over two months away, there are encouraging signs for the industry following the Sydney Boat Show. Attendance increased on the previous year, with exhibitors reporting quality enquiries, genuine buyer interest and positive sales activity. Cameron Bow of Sportsman Boats was quoted as saying, “The constant flow of people Thursday, Friday, Saturday and Sunday was excellent, and the quality of people was amazing as they were genuinely interested in buying a new boat. I feel like the slump is over.” This result provides a welcome boost in confidence as preparations continue for a high-energy waterfront event at Docklands from 15–18 October.

To help exhibitors build momentum and make the most of their involvement, Katrina and Steph will host an exhibitor social media webinar on Tuesday, 1 September at 11.00 am. The practical session will explore how exhibitors and the Melbourne Boat Show can work together to promote the event, amplify campaign activity and showcase individual businesses. There will also be plenty of time for questions and an opportunity to connect with the Show team and fellow exhibitors.

Email events@biavic.com.au to receive the meeting link.