Life’s Better with a Boat Campaign Reinvigorated

You may have noticed the return of BIAV’s Life’s Better with a Boat campaign, which has been refreshed to celebrate the experiences, connections and sense of freedom that make boating such an important part of life for so many Victorians.

Focusing on the emotional appeal of the boating lifestyle, the campaign is designed to engage both existing boaters and those considering getting out on the water. Campaign activity will direct audiences to the newly launched Boaters Marketplace, where they can discover trusted BIAV member businesses offering boats, products, services, training, destinations and boating experiences across Victoria.

The campaign will be heavily promoted through digital advertising, social media and email marketing in the lead-up to the 2026 Melbourne Boat Show, complementing the Show’s broader promotional activity and helping to build excitement around boating, drive event attendance and connect consumers with BIAV members throughout the year. Every BIAV member receives a complimentary listing on Boaters Marketplace, and members are encouraged to claim their business and ensure their information, imagery and contact details are current to make the most of the campaign activity ahead.