Boosting Boating Participation

BIAV continues to support the Discover Boating campaign, helping drive national awareness and engagement in boating. The recent “See You Out There” campaign reached more than 49 million Australians, with strong engagement driven by lifestyle-focused content highlighting time on the water, connection and wellbeing.

For Victoria, this coordinated approach supports increased participation, helping attract new entrants and drive demand across the marine industry from sales and servicing through to marinas and tourism.