MBS Update: Working Together to Extend Our Social Reach

BIAV’s Katrina and Steph recently hosted a webinar for Melbourne Boat Show exhibitors, sharing practical tips on using social media to maximise their involvement in the show. The session focused on how exhibitors and the Melbourne Boat Show can collaborate online to amplify one another’s content, build excitement and collectively extend the show’s reach to the broadest possible audience. Topics included tagging and collaboration tools, creating engaging content, using supplied promotional assets and making the most of exhibitor announcements in the lead-up to the event. If you missed the session or are interested in the content, you can download the presentation here.