Industry Specific Tips for Marketing in a Downturn

BIAV is pleased to introduce members to Retain Media, a Melbourne-based digital marketing agency specialising in the Australian automotive and leisure industries. This partnership focuses on delivering value to members through relevant, marine industry-specific marketing guidance.

Throughout the year, Retain Media will provide practical marketing content, insights and trend analysis designed to help members improve visibility, connect with customers and adapt to the rapidly changing digital landscape.

Their first piece is a timely insight called, Marketing in a Downturn, drawing on real market data and cross-industry trends to explain what’s changing and, more importantly, what dealers and manufacturers can do right now to stay visible, capture in-market buyers and reduce the cost of holding stock.

This paper covers practical, actionable strategies across websites, Google Business Profiles, search, social media and email marketing, focusing on how to maximise the assets you already own before increasing spend.