PWC 'WATERWAYS WE RIDE' : THE INDUSTRY COMMUNICATIONS KIT

The personal watercraft (PWC) ‘Waterways We Ride’ behaviour change campaign videos have been launched at the Sydney International Boat Show this month.

The key objectives of the PWC videos are to:

  • Provide positive and believable role modelling behaviours

  • Demonstrate safe and responsible riding practices

  • Contribute to a reduction in risk taking and anti-social behaviour by PWC riders

Within this communications pack you will find: videos, web tiles and suggested copy to help you distribute the content to PWC riders.

If you have any queries, please contact the NSW campaigns team at:
campaigns@transport.nsw.gov.au

Millie Kelly